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The first step to providing customer services is to focus on understanding their needs and wants. The needs can be relatively static, while the wants will be more dynamic. For example, a customer searching for a car will have certain fixed needs. He may look for fuel efficiency, mileage, safety, speed, control, and ease of maintenance. It will be the same regardless of the brand he chooses.

The wants may vary, depending on inputs from his family members, friends, and colleagues. For example, he may want a stereo system with FM radio today. He may change it to stereo, with video and FM on the next day. So, you have to understand his needs and wants clearly before thinking about providing customer service.

Customer Evaluation Business Tutorial

Customer evaluation will be simple when you are talking to them face-to-face. Glass Repair Logan for instance can give you the inputs which help in making calculations practical for any glazier projects you need. There is no ambiguity. Hence, the results will be relatively positive.

Evaluating the potential target audiences online may not be so simple. It is because you haven’t even met them or learned what they may need. It is when you have to depend on the demographic data. The business tutorial recommends you to include:

  • Product preferences
  • Buying history
  • Lifestyle
  • Favorite products and brands
  • Buying frequency
  • Reason for product purchase etc

The data can give you practical insight into potential customers’ needs and wants. Of course, you can add many other parameters to the list. You can use them while engaging the customer in your marketing mail, chat, or other forms of conversation and communication.

The feedback you get from customers can help you to evaluate them. You can group them on particular parameters like city, zip-code, favorite brand, product preferences, etc. It is the first step towards customer understanding.

Customer Understanding Business Tutorial

After the grouping, you can follow up with a personalized email for each potential customer. In the first few emails, you have to focus only on gathering maximum possible information about the customers’ product preferences and buying patterns. It gives you the much-needed data about your competitors’ influence on potential customers.

After a few days of email communication, you can start introducing your products to potential customers. Provide links to the informational sites, blogs, testimonials, product demos, etc.  Then they can think of continuing to communicate with you. It is the first positive sign you get from your potential customers.


You may have to make certain personalization in your product based on the maximum number of input from the potential customers. For example, they may want a rear-view mirror made of ABS rather than a metal protective cover. You may make that change if possible. Or you can write to them and state why metal protection cover is better than ABS. You may give practical instances to prove your statement.


There could be other instances, where you may have to customize a specific feature based on potential customer input. You have to use your business service options to decide on its practicality with your technical team.